OK Soda: Massive failure by Coca-Cola company, trying to be "cool" and appeal to GenX! : r/GenX
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New Coke: The Most Memorable Marketing Blunder Ever?
What's behind the New Coke Failure » Innis Maggiore
Fizzled out: a history of Coca-Cola flops | Coca-Cola | The Guardian
Failure Case Study: Coca-Cola Life - Targeting the "middle ground" fails to resonate with consumers
Coca-Cola Products That Were Massive Fails
The Death of Coke Life - The Marketing Sage
Coke Life one year on: sales success or marketing gimmick?
Coke life Case Study | PPT
Petition · Bring back Coke Life to the UK · Change.org
Why the new 'Coca Cola Life' is bad news
Coca-Cola quietly pulls Coke Life - AdNews
Coca-Cola thinks Americans are ready for Coke with Coffee | CNN Business
Coca Cola Life, a failed brand extension | T1 2016 MPK732 Marketing Management (Cluster A)
Coke's mystery flavour was created with AI | CTV News
Coke Life: Why Coca-Cola's new drink failed | news.com.au — Australia's leading news site
Why Did Coca-Cola Energy Fail?. Coca-Cola Energy was destined for… | by Joshua Schall, MBA | Medium
Coca-Cola Life's demise always felt inevitable'
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The History of Coca-Cola and John Pemberton
Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage
Why Coca-Cola Life was Discontinued & Failed
What does the Coke Life failure reveal about consumer perceptions? | alva
New Coke Is Back. Sort of. - WSJ
Coke Life: Why Coca-Cola's new drink failed | news.com.au — Australia's leading news site
The Spectacular Failure of New Coke | by Jamie Logie | Better Marketing
The Psychological Failure of New Coke - Choice Hacking
